Effective Date: January 1, 2026
Last Updated: January 1, 2026
Introduction
Welcome to Star Shower® (starshowerco.com). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. Star Shower®, operated from our headquarters at 7850 Ruffner Ave, Los Angeles, CA 91406, specializes in innovative laser projection lighting systems for homes and outdoor spaces. This Privacy Policy explains our data practices in detail and applies to all visitors, customers, and users of our website and services.
By accessing starshowerco.com or purchasing our products, you acknowledge that you have read, understood, and agree to this Privacy Policy. We respect your right to privacy and have designed our practices to comply with applicable data protection laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) for our European customers.
We believe in straightforward communication. If you have questions about any section of this policy, please contact our privacy team at support@starshowerco.com or call us at (844) 863-0169 during business hours (Monday through Friday, 9:00 AM to 5:00 PM Pacific Time).
What Information We Collect
We collect several types of information to provide you with excellent service, process your orders efficiently, and improve your shopping experience:
Personal Information: When you place an order, create an account, or contact customer support, we collect identifiable information such as your full name, email address, billing address, shipping address, and phone number. For payment processing, we collect credit card information or other payment details through secure, encrypted channels handled by our trusted third-party payment processors.
Order Information: We maintain records of your purchase history, including products ordered, quantities, prices, shipping preferences, and order status. This information helps us fulfill your orders accurately, handle returns or exchanges, and provide personalized product recommendations based on your interests.
Communication Records: When you contact us via email, phone, or our website contact form, we keep records of your inquiries, feedback, product reviews, and our responses. This allows us to provide consistent customer support and improve our products based on real user experiences.
Technical Data: Our website automatically collects certain technical information when you visit, including your IP address, browser type and version, operating system, device identifiers, referring website URLs, pages viewed on our site, time spent on pages, and clickstream data. We use this information to analyze website performance, detect security threats, and optimize user experience.
Location Information: We may collect general geographic location data based on your IP address to customize content, calculate shipping costs accurately, and comply with regional tax requirements. We do not track precise GPS coordinates unless you explicitly grant permission through a mobile device.
Marketing Preferences: If you subscribe to our newsletter or promotional communications, we collect your email address and track engagement metrics such as email opens, link clicks, and unsubscribe requests to refine our marketing strategies and respect your communication preferences.
User-Generated Content: Product reviews, testimonials, questions submitted to our support team, and social media interactions may be collected and displayed publicly (with your consent) to help other customers make informed purchasing decisions.
Use of Information
We use the information we collect for legitimate business purposes that benefit both our company and our customers:
Order Fulfillment: Your personal and payment information is essential for processing transactions, verifying payment methods, packaging products correctly, arranging shipping through our logistics partners, and sending order confirmation and tracking notifications.
Customer Service: We reference your information when responding to inquiries, troubleshooting product issues, processing returns or warranty claims, and providing technical support for installation or operation of Star Shower laser lights and projectors.
Product Development: Aggregated and anonymized data helps us understand which products are most popular, identify common customer needs, develop new laser light patterns and features, and improve existing product lines like the Ultra 9 with Remote Control or Motion Laser Light series.
Marketing Communications: With your consent, we send promotional emails featuring new products, seasonal decorating ideas, exclusive discounts, and tips for getting the most from your Star Shower lights. You can opt out at any time using the unsubscribe link in every email.
Website Optimization: Technical data helps us identify slow-loading pages, fix broken links, improve mobile responsiveness, enhance search functionality, and create a smoother browsing experience across all devices.
Fraud Prevention: We analyze transaction patterns and account activity to detect suspicious behavior, prevent unauthorized access, protect against identity theft, and maintain the security of our payment systems.
Legal Compliance: We maintain records as required by tax authorities, consumer protection agencies, and other regulatory bodies. This includes retaining transaction records for accounting purposes and responding to valid legal requests from law enforcement.
Personalization: We may use your browsing history and purchase patterns to suggest products you might find interesting, such as recommending the Star Shower Window Wonderland if you previously purchased outdoor laser projectors, or highlighting seasonal collections before major holidays.
Third-Party Disclosure
We carefully select third-party partners and service providers who help us operate our business. We do not sell your personal information to unaffiliated third parties for their own marketing purposes. However, we share limited information with the following categories of partners:
Payment Processors: Secure payment gateways handle credit card transactions and encrypted payment data. These processors operate under strict PCI-DSS compliance standards and do not store your full payment credentials on our servers.
Shipping Carriers: Companies like UPS, FedEx, and USPS receive your shipping address and contact information to deliver your Star Shower products. They use this data solely for logistics purposes and maintain their own privacy policies.
E-commerce Platforms: If you purchase through third-party marketplaces like Amazon, those platforms collect and process information according to their own policies. We have limited visibility into data collected by these retailers.
Marketing Partners: Email service providers help us send newsletters and promotional campaigns. Analytics platforms like Google Analytics process anonymized traffic data to generate website performance reports. Social media advertising platforms may receive hashed email addresses for targeted advertising campaigns, but only if you’ve consented to marketing communications.
Customer Service Tools: Live chat software, helpdesk platforms, and CRM systems may store your support tickets and communication history to provide efficient, consistent assistance across multiple interactions.
Legal Obligations: We may disclose information to government authorities, law enforcement, or legal counsel when required by valid subpoenas, court orders, or applicable laws, or when necessary to protect our rights, property, or safety of our customers and employees.
Business Transfers: In the event of a merger, acquisition, bankruptcy, or sale of assets, customer information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy.
All third-party partners are contractually obligated to handle your information securely and use it only for the specific purposes we authorize. They may not sell or share your data with other parties without your explicit consent.
Cookie Usage
Starshowerco.com uses cookies and similar tracking technologies to enhance your browsing experience and collect analytical data:
Essential Cookies: These are necessary for basic website functionality, including maintaining your shopping cart, remembering login status, and ensuring secure transactions. You cannot disable essential cookies without impairing core features.
Performance Cookies: Analytics tools track page load times, error rates, and user navigation patterns to help us identify technical issues and optimize site performance.
Functional Cookies: These remember your preferences such as language selection, shipping country, and display settings to personalize your experience across multiple visits.
Marketing Cookies: Advertising networks and social media platforms use cookies to track your interests and display relevant Star Shower ads on third-party websites. These cookies help us measure campaign effectiveness and avoid showing you redundant advertisements.
Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies or alert you when sites attempt to place them. Note that disabling cookies may limit your ability to use certain website features, such as maintaining items in your shopping cart.
We also use web beacons (small transparent images) in emails to track open rates and link clicks, helping us understand which content resonates with subscribers.
External Links
Starshowerco.com contains links to external websites, including social media platforms, payment processors, shipping carriers, customer review sites, and retail partners like Amazon. These third-party sites operate under their own privacy policies, which may differ significantly from ours.
For example, our “Buy on Amazon” buttons direct you to Amazon.com, where Amazon’s privacy policy governs data collection. Similarly, clicking social media icons takes you to platforms like Facebook, Instagram, or YouTube, each with distinct data practices.
We encourage you to review the privacy policies of any external sites you visit through our links. We are not responsible for the content, data collection practices, or security measures of third-party websites. Providing a link does not constitute an endorsement of another site’s privacy practices.
Security Measures
We implement industry-standard security protocols to protect your personal information from unauthorized access, alteration, disclosure, or destruction:
Encryption: All sensitive data transmitted between your browser and our servers is encrypted using SSL/TLS protocols (indicated by the “https” prefix and padlock icon in your browser). Payment card data is encrypted and processed through PCI-compliant payment gateways.
Access Controls: Only authorized employees and contractors with legitimate business needs can access personal information. Access is granted on a role-based, need-to-know basis and is regularly reviewed.
Network Security: Firewalls, intrusion detection systems, and regular security audits protect our servers and databases from external threats. We conduct vulnerability assessments and apply security patches promptly.
Data Minimization: We collect only the information necessary for specified purposes and delete outdated records according to our retention schedule. Unnecessary data is not stored indefinitely.
Employee Training: Our team receives regular training on data protection best practices, phishing awareness, password security, and regulatory compliance requirements.
Incident Response: We maintain a documented incident response plan to quickly address any potential data breaches, notify affected individuals as required by law, and implement corrective measures to prevent recurrence.
While we strive to protect your information, no method of electronic storage or internet transmission is 100% secure. We cannot guarantee absolute security but continuously work to maintain robust protections against evolving threats.
User Rights and Choices
You have significant control over your personal information and how we use it:
Access and Portability: You may request a copy of the personal information we hold about you. We will provide this data in a structured, machine-readable format within 30 days of your verified request.
Correction: If any information we store is inaccurate or outdated, you can request corrections by logging into your account or contacting customer support at support@starshowerco.com.
Deletion: You may request deletion of your personal information, subject to certain exceptions (such as records required for legal compliance, fraud prevention, or completing pending transactions). Account deletion is permanent and cannot be reversed.
Opt-Out of Marketing: Unsubscribe from promotional emails using the link provided in every message. You can also manage email preferences in your account settings or contact us directly. Note that transactional emails (order confirmations, shipping notifications) cannot be disabled.
Cookie Management: Adjust your browser settings to control cookie placement or use our cookie consent banner to customize your preferences when you first visit the site.
Do Not Track Signals: Some browsers transmit “Do Not Track” (DNT) signals to websites. Currently, there is no universal standard for how websites should respond to DNT signals, and we do not specifically respond to these signals at this time.
Third-Party Advertising Opt-Out: Visit the Network Advertising Initiative (networkadvertising.org) or Digital Advertising Alliance (aboutads.info) to opt out of interest-based advertising from participating companies.
To exercise any of these rights, contact us at support@starshowerco.com with your name, email address, and specific request. We may ask for identity verification to protect your account security before processing requests.
Protection of Minors
Starshowerco.com is not directed toward children under the age of 13, and we do not knowingly collect personal information from minors. Our products are marketed to adult homeowners and renters who wish to decorate their properties with laser light displays.
If we discover that we have inadvertently collected information from a child under 13 without verifiable parental consent, we will delete that information promptly. Parents or guardians who believe their child has submitted personal information to us should contact support@starshowerco.com immediately so we can remove the data from our systems.
For users between 13 and 18 years old, we encourage parental or guardian involvement in online activities. Minors should not make purchases or submit personal information without adult supervision and consent.
CCPA Compliance
For California residents, the California Consumer Privacy Act (CCPA) provides additional rights regarding personal information:
Categories of Data Collected: As outlined above, we collect identifiers (name, email, address), commercial information (purchase history), internet activity (browsing behavior), and geolocation data (approximate location based on IP address).
Business Purposes: We use your information for order fulfillment, customer service, marketing, website improvement, fraud prevention, and legal compliance as detailed in the “Use of Information” section.
No Sale of Personal Information: Star Shower does not sell personal information to third parties for monetary consideration. However, California law defines “sale” broadly, and sharing data with advertising partners for targeted marketing may qualify. You have the right to opt out of such sharing.
Right to Know: California residents can request disclosure of the specific pieces of personal information we have collected, the categories of sources, business purposes for collection, and categories of third parties with whom we share data.
Right to Delete: Request deletion of your personal information, subject to legal exceptions that require us to retain certain records.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights. You will receive equal service and pricing regardless of whether you submit privacy requests.
Authorized Agent: You may designate an authorized agent to submit requests on your behalf. The agent must provide written proof of authorization, and we may verify your identity directly.
To submit a CCPA request, email support@starshowerco.com or call (844) 863-0169. We respond to verified requests within 45 days, with a possible 45-day extension for complex requests.
GDPR Compliance
For users in the European Economic Area (EEA), United Kingdom, and Switzerland, the General Data Protection Regulation (GDPR) grants comprehensive data protection rights:
Lawful Basis for Processing: We process personal information based on contract performance (fulfilling your orders), legitimate interests (improving products and services), legal obligations (tax compliance), and consent (marketing communications).
International Data Transfers: Star Shower is based in the United States. When EEA residents place orders, their data is transferred to the U.S. We implement appropriate safeguards, such as standard contractual clauses, to protect data transferred internationally.
Data Protection Officer: For significant privacy concerns, you may contact our data protection coordinator at support@starshowerco.com with “GDPR Inquiry” in the subject line.
Right to Object: You can object to processing based on legitimate interests or direct marketing at any time. We will cease processing unless we demonstrate compelling legitimate grounds that override your interests.
Right to Restrict Processing: Request temporary restriction of processing in certain circumstances, such as when contesting data accuracy.
Automated Decision-Making: We do not use fully automated decision-making or profiling that produces legal or similarly significant effects.
Supervisory Authority: You have the right to lodge a complaint with your local data protection authority if you believe we have violated GDPR requirements.
To exercise GDPR rights, contact support@starshowerco.com. We respond to verified requests within one month, with possible extensions for complex cases.
How Long We Keep Your Information
We retain personal information only as long as necessary to fulfill the purposes for which it was collected:
Active Account Data: Information for active customer accounts is retained while your account remains open and for a reasonable period afterward to support warranty claims or address product questions.
Order Records: Transaction data is maintained for seven years to comply with tax regulations, accounting standards, and potential legal claims.
Marketing Data: Email addresses for newsletter subscribers are retained until you unsubscribe. Engagement metrics are kept for two years to analyze campaign effectiveness.
Technical Logs: Website access logs, IP addresses, and analytics data are typically retained for 12-24 months for security monitoring and performance analysis.
Customer Support Records: Support tickets and communication history are kept for three years to maintain service continuity and identify recurring issues.
Legal Hold: If information becomes subject to legal proceedings, investigations, or regulatory inquiries, we retain relevant data until the matter is fully resolved, even if normal retention periods have expired.
After retention periods expire, we securely delete or anonymize personal information so it can no longer identify individuals. Anonymized data may be retained indefinitely for statistical analysis and business intelligence.
Policy Updates
We reserve the right to modify this Privacy Policy periodically to reflect changes in our business practices, legal requirements, or technological capabilities. When we make material changes, we will:
Update the “Last Updated” Date: The date at the top of this policy indicates the most recent revision.
Notify Registered Users: If you have an account, we will send an email notification to your registered address explaining significant changes and providing a link to the updated policy.
Post a Notice: For visitors without accounts, we may display a prominent banner on starshowerco.com alerting you to policy updates.
Obtain Consent When Required: If changes require new consent under applicable law (such as using data for entirely new purposes), we will request your explicit permission before implementing those changes.
We encourage you to review this Privacy Policy periodically, especially before making purchases or submitting new information. Continued use of starshowerco.com after policy updates constitutes acceptance of the revised terms. If you disagree with changes, please discontinue use and contact us to close your account or delete your information.
Previous versions of this policy are available upon request for reference or comparison.
Privacy Questions
Your privacy matters to us, and we want you to feel confident about how we handle your information. If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out through any of these channels:
Email: support@starshowerco.com (preferred method for detailed inquiries or formal privacy requests)
Phone: (844) 863-0169 (Monday through Friday, 9:00 AM – 5:00 PM Pacific Time)
Mail: Star Shower Privacy Team, 7850 Ruffner Ave, Los Angeles, CA 91406